Empowering Health Coaches to run and grow a Healthy business
What is The Holistic OBM ?
The Holistic OBM is a combination of my passions for Health and Tech. I’m combining my knowledge from two Health Coaching trainings with my over 2-year experience of work as a Virtual Assistant and now Online Business Manager for other Health Coaches. Though traditionally, Online Business Management is more geared towards seasoned businesses with a steady stream of revenue, I noticed that the Health Coaches I worked with for the past few years could use some of the same love and care those bigger businesses do. So I decided to create my own blend of services to change that and specifically focus on Health Coaches that are still starting out, working on getting clients and building a more consistent income.
But let’s back up a few years so you can better understand how this all came to be.
Getting Certified as a Health Coach … twice.
Back in 2015, when I graduated from my first certification with the Institute For Integrative Nutrition, I thought that was “the hard part” of getting into business as a Health Coach. It didn’t take me long to realize that that wasn’t the case. Even though the certification is an important step, what followed was even more important: CREATING AN ACTUAL BUSINESS. Unfortunately, this part is not really part of the Health Coach curriculum.
I actually signed up for a second Health Coach certification in 2016 (this time with the Health Coach Institute), because I hoped they would fill the gaps with their different approach to Health Coaching. I’m glad I did that second certification and I’m grateful I now had more resources to use for my business.
However, getting clients was still hard to do.
Knowing who you want to work with and how you want your business to look like makes all the difference.
Doing what I love
I always liked tech, so testing out various tools and setups was the part I was most looking forward too. This actually led to my shift in business and to what I’m doing these days to support other Health Coaches.
In one of the DFY program groups I was in, I noticed how fellow coaches were struggling with the tech pieces and I started to offer my help. I soon realized that I was actually more passionate about the back-end setup of a health coaching business than I was about the actual health coaching.
In January of 2017 I made the switch and I haven’t looked back. I was hired as the official tech person for the DFY program group, so I could help out with all sorts of the tech issues that may arise.
What I’ve learned
With those pieces defined, you can start building out a brand and voice that is uniquely you and not just a copy of random DFY content. You can still use the DFY content as a starting point, but adjust them so they fit your business (new graphics, consistent branding, etc.)
Another thing, besides the strategy, that turned out to be key is the tech setup (aka your virtual office). Tech can help you to reduce the stress and increase the time you can spend doing what you love (helping clients improve their health).
Or it can do the exact opposite: It can stress you out to the point where you don’t get to spend time with clients and eventually stop trying because “this tech thing is just too hard”.